2019 · 2 months · Product Design Master
Industrial Designer, Graphic Designer
Premium packaging for a Canarian honey rum, built on Guanche aboriginal heritage: gold foil motifs hot-stamped directly onto matte black glass, a palette that echoes the bee behind the honey. From cultural research through manufacturing specifications.
A Canarian honey rum with a real origin story, the Guanche heritage behind the brand, competing on a shelf where every premium bottle claims heritage. The packaging itself had to carry the story.
Guanche aboriginal motifs are cultural material, not decoration, so the visual work had to be grounded in research rather than borrowed. And the finishes had to survive glass manufacturing: sharp transitions create structural vulnerabilities.
Premium packaging built on Guanche heritage: gold foil motifs hot-stamped directly onto matte black glass, a palette that echoes the bee behind the honey, and a hexagonal bottle for shelf presence. Cultural research through to manufacturing specifications, including the cost implications of each finishing process.
Industrial and graphic designer. Cultural research, brand, structural design, CAD, renders, manufacturing specification.
A concept resolved down to manufacturing specification, and the piece of the portfolio that has kept moving: revisiting it in 2026 with AI image direction put the same CAD bottle in a Canarian landscape instead of on a studio background, which argues the heritage claim in a way the original renders could not.
The hexagonal bottle creates a strong visual identity and introduces manufacturing complexity and cost. That negotiation, pushing creative boundaries while respecting practical constraints, defines much of product design.
Revisiting the project in 2026 made a second point clear: product renders are changing. The original Keyshot images answered what the bottle looks like; AI image tools now place that same bottle in a directed world, a lava field under a Canarian sky, so the Guanche origin stops being a claim on the label and becomes something the image shows. The CAD render stays the source of truth, but art direction has become something you can test rather than commit to.